What’s an SSL and why do I need one?

We’ve been getting lot’s of questions about SSLs, so we thought we’d put it all in an easy to read blog post!

What is an SSL?

Well ssl.com defines it as:

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

Still no wiser? Well in short it puts that little padlock in your browser and adds an s to the http part of your website address. So what’s all the fuss about? Read on and we’ll tell you what else a SSL does.

This website is insecure…

The guys over at Google have made changes to Chrome browser to highlight sites that aren’t using an SSL. Chrome now has market share in terms of browser usage with approximately 47%, so if you haven’t got an SSL you can be sure that some of clients are seeing the effect.

If that’s not enough to convince you of the importance of an SSL, then maybe then this fact might be – according to HubSpot Research, up to 85% of people will not continue browsing if a site is not secure.

SSL and SEO

OK if we get past the acronym overload, according to Google SSL is part of their search ranking algorithm – check out this article on the Google Webmasters Blog for more details.

Have I got an SSL and how do I know if it’s working?

The easiest way of checking is to see if your website starts with https. You should also see a little padlock by the address bar of your browser.

OK – so we’ve got an SSL, but you’re page is still showing as insecure. This handy online tool from whynopadlock.com can help you identify why.