Social media has changed the game when it comes to marketing to patients. Since so many people are now online, it’s especially important for healthcare providers to maintain a strong presence online as well.
However, many NHS Trusts, hospitals and doctors have yet to really embrace the Internet’s potential, sticking to older methods like print advertising instead. Not everyone realises just how important social marketing in healthcare really is.
Read on to learn how to take advantage of the different social media tools out there.
1. Doctors Are More Trusted Than Brands
One very important fact to know — when it comes to online marketing, doctors are far more trusted than corporations or brands.
This makes sense, since people think that a doctor has their best interests at heart. Depending on the service you provide, this is a key point to keep in mind. Try to find a doctor willing to publicly align themselves with your organisation if you can.
2. Position Yourself As A Resource
Another way to leverage social marketing in healthcare is to position yourself as a resource online. This is a great way to market yourself without seeming like you’re trying to take advantage of potential patients.
Write accessible blog posts about the latest research, or share links to interviews with doctors about a new procedure. People are using the internet more than ever to search for information about medical issues — make sure that they find their way to your website.
3. Meet Your Patients Where They Are
One of the reasons that creating a social media presence for your business is so important is to that you can connect with your patients easily.
Even the older generations are now on social media. You can use the various platforms to respond to comments and questions, share relevant information, and create a voice for your organisation.
The end result? Your patients will feel more connected, and you’ll increase trust in your name.
4. Don’t Limit Yourself To Facebook
Most marketers immediately think of Facebook when it comes to social media marketing, and for good reason. It’s the largest social media platform on the planet and an important resource.
However, there are many other social media options that could be just as beneficial.
Have you considered making YouTube videos about various questions your patients have? What about connecting with a younger demographic using something like Twitter or Instagram?
5. Know the Rules
Finally, before you create your social media strategy, make sure you know the rules of social marketing in healthcare. Since healthcare is such a heavily regulated industry, the last thing you want to do is accidentally break a rule you didn’t know existed.
The NHS has resources like template press releases and even suggested copy for social media if you’re ever stuck.
Learn More About Social Marketing In Healthcare
Looking for an expert to handle your social media marketing for you? Look no further. We’re pretty ruddy good at what we do.
Whether you’re looking for help with digital media or crafting a tweet, we can help you create a trusted online brand. Drop us an email to find out how to get started.