You’ve read your share of blogs to find jewels of opportunity with business growth. The info and presentations have you hyped and full of great, marketing ideas. Unfortunately, the marketing campaign touted by these experts are grossly over budget.
What about realistic campaigns for small businesses? One with £1,500 to experiment and test marketing tactics. Is it possible with the right tools and resources?
Find out! In this post, you’ll learn a step-by-step marketing campaign built for small business. But be warned its not for the faint-hearted, it will take time and plenty of patience, think of it as building a car from scratch. Sometimes its best to go to the car dealership!
The £1,500 Budget Marketing Campaign: A Step-by-Step to Effective Online Reach and Growth
What kind of campaign can you start for £1,500 or under? Try…
Phase 1: Create a follower funnel
- Email marketing service
- Social media accounts
Begin by creating social media accounts across Facebook, Twitter, and Instagram. Fill in the profile/page details with business information. Then, import and invest the initial followers from your contacts.
- Write a short 15-page ebook or 7-day email course
- Create a basic ‘thank you’ subscription autoresponder
- Add email opt-in forms to your website and social
Use your accounts to share blogs and interesting info about your business. Drive people to your incentivized email list. Now you have a growing subscriber list — allowing you to update followers about new publications, deals, and promotions.
Reverse the funnel by:
- Sending email followers to a social page to share and comment
- Obtaining user stories to publish on the business blog
This will fuel your social media efforts and increase traffic & engagement. Your cost for this phase is typically £120-£150 and lots of your time.
Well done for getting this far, but if you’re feeling overwhelmed? Why not let us do the work for you.
Phase 2: Expand organic reach with content
Spend the next £500-£750 of your budget on content creation services.
Marketing services could include:
- Freelance writing services
- Article and blog marketplaces
- Paid guest blog submissions
Use keyword research tools like SEMRush to develop a seed list of high-traffic topics. Condense your findings from AnswerThePublic and/or Google suggested results. Or, create a list of FAQs from customers and team members.
Do the following:
- Create a massive 3000-4000+ article about the top-level topic
- Create 3-5 targeted, 1000-1500-word articles supporting the topic
- Create 5-10 loosely-based articles supporting the support articles
Publish the massive post on the main category page with on-page optimization. Add supporting articles to the blog while linking to the main piece with keywords. Use 3rd-tier articles as guest blogs driving backlinks to support articles.
Doing so creates a piece bound to do well in search engines leading to increased organic traffic.
Phase 3: Quick-and-easy videos
Spend the last of your budget on video editing software and lighting. Then, record videos using the content as a script. Edit the work and publish it to major video platforms like YouTube and Vimeo.
- Email to alert followers and encourage engagement
- Written blog content to increase the organic presence
- Video content to funnel viewers and build-out social shares
And, like that… you have an affordable marketing campaign in effect.
What Else Can £1,500 Afford? Talk to Us
Congrats for making it to the end of this post.
Notice a common theme with this marketing campaign guide? At the centre of each phase is having a website!
Don’t have a website? Wait no longer. Check out our business start-up package and you can get your business online for less than £1,500.