Does your business rely on your website to drive sales?
Well, according to academics, you don’t have much time to make an impression. You only have 50 milliseconds to make a good impression on your viewers.
If your site design isn’t accessible to your customers, you’re likely to be driving potential customers away.
But don’t worry, we’ve got you covered.
Keeping these 5 simple design tips in mind, you can improve your website and make it more customer friendly for the future.
Make Your Navigation Clear and Simple
Don’t make it difficult for your customers to navigate your site.
Use clear page names, and have obvious navigation bars at the top or to the left of your web page content.
If you’ve got a large website with lots of pages, like an e-commerce business, a search bar can help your customers find the content they need.
Direct Visitors with Calls to Action
A call to action is a direction for your visitors to take action. It’s a useful way to determine how successful your page is, for example by monitoring the number of clicks with a call to action link.
Used sparingly, a call to action is also useful to bring attention to something specific, like your contact details, or specific products for sale.
Need some ideas? Here are 15 different examples of CTAs you can put to effect on your own page.
Use an Appealing Design
Is your site ugly? You’re not going to keep your customers interested.
A modern, appealing website design that takes advantage of the latest design trends is the best way to attract customers.
Use short paragraphs and simple sentences, and use appropriate images to help break up long blocks of text. Think about your font choice, too, because you don’t want to make it hard for your customers to read.
Use this web accessibility checklist to make sure your site works for all of your customers.
Make Loading Times Fast
With the 50 millisecond rule in mind, if your site takes too long to load, you’re likely going to put customers off. Don’t keep your potential customers waiting with slow web pages.
Using a Content Delivery Network is a good way to offload your web content onto servers that are nearer to your customers, speeding up the loading time. It’s possible that your web hosting is slow too, so it might be time to change providers.
If you’re using WordPress, think about the plugins you’re using. Too many and you can find they’re slowing your site down considerably, making it less customer friendly.
Think Mobile Friendly
If you aren’t thinking about mobile, you’re risking your web traffic.
Google actively penalise sites that aren’t mobile friendly, so if you don’t have a site that’s optimised for mobile, you’re losing potential customers.
Want to take a look at some examples of mobile-centric designs? Have a look at the designs of our past clients and see if you can’t grab some ideas.
Ensure a Customer Friendly Design
A design that isn’t focused around helping your customers get around your site isn’t likely to succeed as an advert for your business.
Make it easy for your customers to find the content they’re looking for with clear navigation and easy-to-read content. And remember, with Google search pivoting to mobile, your site needs to be optimised for tablets and smartphones or you could find yourself losing vital traffic.
Now you’ve thought about improving your design, do you need help marketing your site? Then drop us an e-mail or give us a call, we’d love to help!